Bad Bunny’s Super Bowl Halftime Show Draws 128 Million Viewers, Sets New High for the Big Game

Bad Bunny’s history-making Super Bowl LX halftime performance delivered not only a cultural milestone but record-breaking viewership numbers.

According to Nielsen Big Data + Panel, released Tuesday, Feb. 10, the game reached a peak audience of 137.8 million viewers during the second quarter. The broadcast averaged 124.9 million viewers overall. The halftime show itself drew 128.2 million viewers, placing it among the most-watched performances in Super Bowl history.

While the record remains with Kendrick Lamar, whose politically charged 2025 performance drew 133.5 million viewers, Bad Bunny’s show now stands as one of the largest audiences ever for a halftime presentation. Lamar’s mark narrowly surpassed the long-standing benchmark set by Michael Jackson’s 1993 performance, which attracted 133.4 million viewers and is widely credited with redefining the halftime format.

Bad Bunny’s set, staged at Levi’s Stadium in Santa Clara, California, marked a historic first: he became the first artist to perform an entirely Spanish-language halftime show. The Puerto Rican superstar opened with the phrase “Qué rico es ser Latino,” a celebratory declaration loosely translated as “How great it is to be Latino.” The moment immediately framed the performance as both a cultural statement and a musical spectacle.

The set was visually dense with references to Puerto Rican life and broader Latin American identity. During “Tití Me Preguntó,” Bad Bunny moved through scenes evoking everyday imagery, including sugarcane cutters and a piragua stand serving Puerto Rican shaved ice. He later performed atop his signature “la casita” structure, a recurring visual element from his DeBí TiRaR MáS FOToS tour, and incorporated choreography and staging rooted in Caribbean rhythms.

The performance also featured high-profile appearances. Lady Gaga joined him onstage, as did Ricky Martin, reinforcing the cross-generational scope of the show. At one point, Bad Bunny performed “El Apagón” while suspended from utility poles, a visual nod to the political themes embedded in the song. Before concluding, he shouted “God bless América!” and proceeded to name countries across North and South America, a gesture that underscored the show’s pan-American framing.

Beyond television ratings, the performance generated immediate ripple effects across streaming platforms. Spotify reported a 470 percent increase in U.S. streams for Bad Bunny’s catalog in the hours following the broadcast, along with a 210 percent global spike. By Monday morning, he occupied the top six positions on Spotify’s U.S. Daily Top Songs chart. Ricky Martin also saw a 145 percent increase in U.S. streams following his appearance.

On the charts, “DtMF” re-entered the Billboard Hot 100 at No. 10, signaling sustained commercial impact beyond the halftime stage.

The record-setting audience arrives amid ongoing conversations about representation in major American cultural events. Bad Bunny’s selection as headliner had prompted debate in some corners before the game, but the ratings suggest widespread engagement across demographics.