Wasserman Music Stabilizes as Rebrand and Sale Process Move Ahead

After weeks of speculation surrounding founder Casey Wasserman and the agency’s future, sources say conditions inside Wasserman Music have begun to settle as the company moves forward with a planned sale and rebrand.

The turbulence followed renewed scrutiny tied to Wasserman’s reported presence in documents connected to Jeffrey Epstein, as well as prior allegations about his conduct. Amid the swirl of commentary, verified information has often been difficult to separate from rumor, particularly in an industry where competitors and stakeholders have vested interests in shaping the narrative.

According to individuals with direct knowledge of the situation, Wasserman has agreed to sell the agency, and a name change is already underway. A new brand identity could be announced as early as next week, though the broader sale process is expected to take several months to complete.

Inside the music division, executives, most of whom are under contract, and many artists appear to be adopting a wait-and-see approach. While a handful of high-profile departures have drawn attention, the internal disruption has been more limited than outside speculation has suggested.

Among the confirmed exits are Chappell Roan and Laufey. Two agents, Kiely Mosiman and Jackie Nalpant, who represented Roan, have also resigned. Beyond that, reports of a broader exodus appear overstated. Artists including Sara Bareilles, SZA, and Imagine Dragons have been mentioned in connection with potential departures, but sources characterize those situations as exploratory rather than finalized.

The fluid nature of artist representation often complicates public understanding. Artists may shift territories, split responsibilities among agencies, or quietly transition over extended periods. That ambiguity can fuel misinformation. Multiple sources maintain that Billie Eilish had already left Wasserman prior to renewed attention around allegations involving the founder in 2024, despite ongoing public assumptions linking her departure to those claims.

Similarly, while Imagine Dragons has been reported as having left, sources say discussions with other agencies began late last year, before the most recent developments became public. As of now, the band has not formally departed and continues conversations with multiple parties.

There is also the possibility that some artists or agents who have stepped away could return once new ownership is established and the company operates under a different name. For many performers, loyalty is tied more closely to individual agents than to corporate branding. Longstanding professional relationships often outlast structural changes at agencies.

Acquisition rumors initially centered on major competitors such as CAA or UTA potentially absorbing the music division. Those scenarios now appear unlikely. Sources suggest that a sale to a private equity firm or individual buyer is more probable.

The entity being sold, however, is complex. Wasserman Music evolved through a series of acquisitions, including the 2021 purchase of Paradigm’s music division. The result is a large organization comprised of multiple internal factions and legacy structures. Rapid expansion under Wasserman’s leadership helped elevate the agency’s profile; it represents more acts at Coachella this year than any other firm, but that growth has come with significant overhead.

The music division employs more than 400 staff members, and operating costs are substantial. Some insiders note that even major bookings do not always translate into proportionate profit margins once expenses are factored in.