The Beatles’ Historic Savile Row Headquarters to Become Official Fan Experience in London
One of the most mythologized addresses in rock history is about to become accessible to the public in an entirely new way.
Apple Corps Ltd. has announced plans to open The Beatles at 3 Savile Row, the first official immersive Beatles fan experience, transforming the legendary London building tied to the group’s final chapter into a permanent destination for fans. Set to open in 2027, the project will turn the historic Mayfair property into a multi-floor exhibition space dedicated to the band’s music, legacy, and the creative period that unfolded behind its walls.
For Beatles fans, 3 Savile Row is not just another heritage site. It is the address where the band established Apple Corps’ headquarters during the late 1960s, where portions of Let It Be were recorded, and where the Beatles staged their final public performance, the now-iconic rooftop concert on Jan. 30, 1969.
For decades, the building has functioned as a kind of pilgrimage stop. Fans routinely gather outside, photographing the façade or standing beneath the rooftop where John Lennon, Paul McCartney, George Harrison, and Ringo Starr played together in public for the last time. Soon, they will be able to step inside.
According to Apple Corps, the experience will span all seven floors of the building and feature previously unseen archival materials pulled from the company’s extensive holdings, alongside rotating exhibitions, retail space, and a recreation of the original studio environment used during the Let It Be era.
One of the major draws will be the chance to revisit the rooftop concert in immersive form.
That performance has grown into one of the defining images in Beatles history, a spontaneous-looking but carefully orchestrated live set delivered from the roof of their own headquarters while London office workers, pedestrians, and police looked on in confusion below.
The 42-minute performance included appearances from keyboardist Billy Preston and featured multiple takes of songs that would later appear on Let It Be, including Get Back, Don’t Let Me DownI’ve Got a FeelingOne After 909, and Dig a Pony.
The set was famously interrupted after complaints about the noise prompted intervention from London’s Metropolitan Police. What was initially a chaotic ending to a difficult recording period later became something much larger: the Beatles’ final collective public statement.
The footage originally appeared in Michael Lindsay-Hogg’s 1970 Let It Be documentary, but the performance gained renewed cultural visibility through Peter Jackson’s 2021 documentary series The Beatles: Get Back, which recontextualized the rooftop concert not as a fractured farewell, but as an electrifying creative moment.
Paul McCartney, in a statement announcing the project, reflected on revisiting the building and the emotional resonance of the location. “It was such a trip to get back to 3 Savile Row recently and have a look around,” McCartney said. “There are so many special memories within the walls, not to mention the rooftop.”
He added that the proposed plans impressed him and expressed enthusiasm about finally allowing the public to engage with the space more directly. Apple Corps CEO Tom Greene framed the experience as a natural extension of fan behavior already happening daily outside the building.
The Beatles’ legacy includes countless exhibitions, documentaries, museum displays, and tourism experiences, from Liverpool landmarks to Abbey Road’s enduring appeal. But this marks the first official Apple Corps-backed immersive experience centered specifically on one of the band’s most historically significant physical spaces.
Additional details, including an exact opening date and ticketing information, are expected in the coming months.
