Soulja Boy Signs Exclusive Streaming Deal With Kick, Takes Aim at Twitch

Soulja Boy has signed an exclusive partnership with Kick, aligning himself with the rapidly growing streaming service as it continues to challenge Twitch’s long-standing dominance.

The deal was announced Tuesday, Jan. 19, with Soulja Boy confirming the partnership through a video posted on social media. While financial details were not disclosed, the agreement places him among a growing list of high-profile creators who have migrated to Kick as the platform accelerates its push to attract major talent.

Kick, which launched in late 2022, has gained attention for its creator-first business model, most notably offering streamers a 95/5 subscription revenue split. By contrast, Twitch typically retains around 50 percent of subscription revenue. That difference has made Kick increasingly attractive to creators seeking greater control over monetization.

Following the announcement, Soulja Boy celebrated the partnership during his first Kick streams, where he performed a freestyle that included pointed jabs at Twitch. While the lyrics were confrontational in tone, the broader message underscored his enthusiasm for Kick’s growth potential and creator incentives. In one clip shared to X, he referred to himself as “the new face of Kick” and emphasized his intention to build a consistent streaming presence on the platform.

The freestyle quickly circulated online, adding a viral moment to the announcement and reinforcing Soulja Boy’s long-standing reputation for blending music, internet culture, and self-promotion. Although the performance included explicit language, it also served as a symbolic endorsement of Kick’s challenge to Twitch’s creator ecosystem.

During recent Kick sessions, Soulja Boy discussed a range of topics with viewers, including his early career, past collaborations, and plans for future content. He also signaled intentions to stream gameplay, including Fortnite, suggesting a broader pivot toward live digital entertainment rather than music alone.

Soulja Boy’s move reflects a larger shift within the streaming industry. Over the past year, Kick has secured exclusive or high-profile partnerships with streamers such as xQc and Adin Ross, positioning itself as a serious alternative to Twitch rather than a fringe competitor. By recruiting creators with established fan bases across music, gaming, and internet culture, Kick has been able to rapidly increase visibility despite its smaller overall user base.

For Soulja Boy, the partnership represents a continuation of his broader digital strategy. He has spent recent years experimenting across platforms, blending streaming, music releases, and brand promotion. Months before the deal was announced, he publicly requested a username change on Kick to secure the “souljaboy” handle, a move that now appears to have foreshadowed a more formal collaboration.

In addition to streaming, Soulja Boy has continued to promote his fashion label, Soulja Boy Drip Co., using his online presence to funnel attention toward his entrepreneurial ventures. While he briefly encouraged fans to join him on other live platforms earlier this month, the exclusive nature of the Kick agreement suggests his focus will now remain firmly on the service.

As Kick continues to expand, partnerships like this highlight how competition in the streaming space is no longer limited to gaming alone. Musicians, internet personalities, and legacy artists are increasingly being drawn into live streaming as platforms compete not just for viewers, but for cultural relevance.