Is Sienna Rose an AI Artist? Growing Evidence Suggests She Is

As artificial intelligence continues to reshape the music industry, the line between human and machine-made artists is becoming increasingly difficult to define. Few recent examples illustrate this shift more clearly than Sienna Rose, a neo-soul artist whose growing popularity has sparked widespread speculation that she may not be human at all.

That speculation intensified this week after Selena Gomez briefly used Sienna Rose’s song “Where Your Warmth Begins” in an Instagram post following the Golden Globe Awards. The track was later removed from the post, but not before it reignited online debate around Rose’s origins.

In a statement to Rolling Stone, Deezer confirmed that “many of Sienna Rose’s albums and songs are detected and flagged as AI on Deezer.” While the platform did not specify who created the project, the confirmation added significant weight to claims that Rose is an AI-generated artist.

Questions surrounding Sienna Rose have circulated for nearly a year, but her streaming metrics continue to draw attention. On Spotify, Rose has gained over 2.6 million monthly listeners, despite having no public identity, interviews, or social media presence. Her biography describes her as “an anonymous neo-soul singer,” a characterization that many listeners find unusual in an era where artist visibility is often inseparable from success.

Several of her tracks, including “Into the Blue,” “Safe With You,” and “Where Your Warmth Begins,” have landed on Spotify’s Viral 50 USA playlist. The music itself has drawn stylistic comparisons to artists like Olivia Dean and Alicia Keys.

For some listeners, however, the songs feel conspicuously generic. Some listeners praise the music at face value, while others express concern about algorithm-driven recommendations favoring AI-generated work. One user on X wrote that after listening to Olivia Dean, Spotify recommended Sienna Rose within days, describing the music as “similar, but more generic,” before realizing it was likely AI-generated. Another user on Threads framed Rose as a turning point: a case where AI music has become “good enough to pass” for casual listeners and recommendation algorithms alike.

Sienna Rose’s lack of any digital footprint beyond streaming platforms has also raised red flags. Reddit users have pointed out that searches for background information, live performances, or personal details yield nothing.

She is not the first AI project to spark this kind of debate. Last summer, the Velvet Sundown drew scrutiny after appearing on major playlists before ultimately clarifying that the project was “visualized with the support of artificial intelligence.” Industry observers say such cases highlight bigger changes in how music is surfaced and consumed.

In 2024, former Spotify “data alchemist” Glenn McDonald told Rolling Stone that the rise of AI artists reflects a broader shift away from recommendation systems rooted in human listening behavior, toward models driven primarily by audio characteristics and statistical optimization.

Spotify has said it allows AI-generated music on its platform, provided it is properly labeled. “We’re not here to punish artists for using AI authentically and responsibly,” Spotify’s global head of music product, Charlie Hellman, said last year. Still, projects like Sienna Rose suggest that disclosure standards remain inconsistent.